Kindle Marketing is not something revolutionary. It is almost the same as all marketers have been doing for years. In this concept, you need to have an ebook (product to market) and you need to sell as many ebooks as you can 🙂 Thus, Kindle ebooks need marketing, as well. If you are interested, keep reading to find out what principles and issues apply to that marketing?
Amazon Kindle Marketing Plan
Recently, I have read an article written by Marcia Yudkin (a guru, if you don’t know). She recommends to use the following list to create a marketing plan for the release of a Kindle ebook. According to her, one needs to choose at least six tactics from the list to better market a new ebook.
1. Media coverage: Approach your local newspaper, magazines in your industry, radio and TV shows that discuss your subject matter, via a press release, phone call or email describing how your new ebook is relevant to their readers, listeners or viewers. In some settings, the fact that you’ve created a digital-only product will come across as newsworthy. In other venues, you may need to highlight something controversial within your content.
2. Personal appearances: Give talks at trade shows, conferences, libraries and adult education centers, giving attendees a handout, postcard or bookmark containing either a QR code that goes to your Amazon sales page or a link to your website that people can type into their browser, or both.
3. Social media: Use your existing social media accounts to connect with your Facebook fans and groups, LinkedIn connections and groups and Twitter followers, letting them know about your new ebook. Do the same on online forums and email groups that allow member promotions. Contact those on your own list, too, of course, if you have one.
4. Book trailers: Create a short video, less than two minutes long, presenting your Kindle ebook in dramatic fashion. Video options include you talking directly to the viewer, you being interviewed on camera by someone else, a photo montage with a voiceover (not necessarily you) or a photo montage with narrative or commentary integrated into it.
5. Blogs: Create different pretexts for mentioning your ebook numerous times in your own blog, and submit guest blog posts on aspects of your topic to popular blogs that accept guest posts.
6. Podcasts and online radio: Get interviewed! Provide the interviewers with the graphic for your Kindle cover, and their promos for podcasts or online radio interviews will often contain the cover and a link to your Amazon sales page.
7. Articles: Submit excerpts, outtakes and commentary related to your ebook to article syndication sites, which make them freely available for reprint to email newsletter and online publishers.
8. Teleclasses and courses: Offer free teleclasses or paid courses on the topic of your ebook. Give great content but not everything you know, so attendees will purchase your ebook to learn more. There are free online directories of upcoming teleclasses where you can list your program. For paid courses, create joint ventures with a commission to partners who help you sign up attendees from their own lists.
9. Discussion guide: For a self-help or how-to topic, offer a free supplementary guide for people using your ebook as the central content of a discussion group. For example, a parenting group might develop around your book on raising happy kids, a cooking klatch might convene to try the recipes in your cookbook, or a study group might meet to discuss the implications of your paranormal experiences. Often all the members of such a group will want to have their own copy of your product.
10. Email correspondence: Include the Amazon link for your ebook in the email signature you use on a daily basis. This will probably take you less than a minute to set up yet continue sparking the curiosity of those who correspond with you for years to come.
Amazon Kindle Marketing Budget
Before spending a dime, you should know who your primary target audience is. You should thoroughly research your target readers’ habits, where they spend their time online, and how they decide to purchase books. It does no good to spend money on a social media advertising campaign or a blog tour if your target audience doesn’t use social media or read blogs.
If you have your own website or e-mail list, then you “own” some part of your audience. But if you do not “own” any audience, then you may want to invest in paid advertising, and convert people who respond to your advertising into an audience you own.
You could easily spend from around $1000-5,000 on an optimized site that’s designed to get people on your e-mail list and/or introduce people to your books and convince them to purchase. For $1,500, you could hire a skilled publicist, with an excellent network of contacts, for probably one month to help garner mainstream media attention. Also, you’d better keep away from buying friends, fans or followers.
Kindle Marketing Strategy
There are many different ways to market your books but first and foremost, creating/building a brand for yourself as an author while talking to the people in your target market on a regular basis is one of the best things you can do. Let me give you some ideas from warriorforum.
I’ll give you a great example…Amanda Hocking. If you look at her blog, you’ll see that she blogged every 2-3 days for the past 3 years, well before she became rich on Amazon. She built up a group of fans, built her brand, and talked to those fans often.
Writing in a series and interlinking my books gives your books so much more exposure. Amazon already provides you with a massive amount of traffic, and series selling gives you the most leverage for that traffic.
Off Amazon promotion includes building a simple blog around your author ( yourself or your pen name), or your series, gaining Twitter followers interested in your genre, and using Facebook to gather “friends” in your genre. Social media, while it may seem tedious at first, really helps your books go viral.
Kindle Marketing Campaign
Check out this inspirational video:
Kindle Marketing Experts
Let’s meet the experts in this field. This year’s 17 e-books include the Fifty Shades trilogy and two books by Sylvia Day, and the vast majority of the total is romance titles. On Dublin Street by Samantha Young (#31 overall), Secret Lives by Diane Chamberlain (#85), and Down to You by M. Leighton (#98) all reaped the benefits of the surge in romance’s popularity in 2012. Other self-pubbed bestsellers of note are The Sweetest Thing by Barbara Freethy, who also had a top 100 e-book in 2011 with Summer Secrets; and Wife by Wednesday by Catherine Bybee, the only title to make the top 100 in both 2011 and 2012. The average price of this year’s self-published bestsellers was $5.66, which is inflated because of the current $9.99 price tags for the James and Day books.
While 2012’s self-published total dropped slightly from last year, 2011 was also dominated by fewer authors: of 2011’s 20 bestsellers, 11 were either by John Locke (seven) or Michael Prescott (four). 2012 spread the wealth between more authors: outside of James and Day, only CJ Lyons had multiple e-books in the top 100. (from: publishersweekly)
Amazon Kindle Marketing Mix
Amazon really wants its name associated with the Kindle – the Kindle logo has the company’s name it in, and most of the companies literature refers to the product as the “Amazon Kindle.” So don’t expect a Sony or Dell eBook reader that can display Kindle books. The Kindle will remain a closed platform for the time being and it is currently the device that is making waves in the e-book reader product category.
Kindle Book Sales Overtake Paperbacks Marketing
Underlining the speed of change in the publishing industry, Amazon said that two years after introducing the Kindle, customers are now buying more ebooks than all hardcovers and paperbacks combined. According to unaudited figures published by The Guardian, since the start of 2012, for every 100 hardback and paperback book sold on its site, customers downloaded 114 ebooks. Amazon said the figures included sales of printed books which did not have Kindle editions, but excluded free ebooks.
Kindle Marketing Director
Now you can work at Amazon as a Kindle Marketing Director 🙂 If you are not looking at using Kindle Marketing as an extra income stream, why not? Certainly, you can write your own book and that is not that hard. However, you don’t need to be a writer, you can buy ready books for a decent amount of money, or you can find a market that is under-served and pay a writer to write a book for you. Look at using your IM skills and just think of Amazon Kindle as the sales medium.